The Rise of Fast Fashion Retailer Shein

Shein, a rising Chinese fast-fashion Decacorn (a company valued at over $10 billion), offers discounted woman’s clothing online, targeting the Generation Z. Shein is a privately owned company founded in 2008, by Chris Xu, an American-born Chinese. Shein’s business model is reflecting the ever-changing clothing styles of the generation Z. New trends are emerging faster